Dun & Bradstreet

Buyer & Influencer Mapping

Accelerate and close deals with intelligence on key decision-makers

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Gain and maintain an accurate view of account, key contacts, and buying centers

Develop a better understanding of key decision makers and influencer within an account

Pinpoint the right decision makers and influencers involved in buyer decisions

Increase sales effectiveness and productivity to drive sales growth

Example Workflow

buyer and influencer intelligence
1Leads come into your application and ready to gain momentum
2Cleanse and match those leads against D&B's 250M company records
3Enhance your records with detailed company insights and predictive analytics right into your CRM or application
4Get to the decision makers faster, understand needs, and decrease your sales cycle

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Search & Build-a-List: Company

Target the right companies to fill your pipeline quickly. Search for a list of companies that best match your criteria, including industry, size, geography, and more.

Search & Build-a-List: Contacts

Find new business and identify sales leads by building a list of professional contacts (and their affiliated companies) using your own search criteria and the largest business contact database.

Detailed Company Profile

Enrich your records with detailed data on more than 250 million companies. The D&B database allows you to deliver precise insight to support new and existing account decisions.

Financial Highlights

Get the latest comprehensive financial highlights, including sales volumes, net worth, assets, and liabilities. Financial Highlights allow sales and marketing professionals to quickly evaluate a company's financial strengths.

Corporate Linkage

Linkage provides a family tree overview of branches, divisions, and subsidiaries without the expensive and time-consuming research. D&B offers the largest and most accurate database of corporate family trees.

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Know you're getting the most recent news and social media updates about a company. DUNS numbers ensure you're receiving updates from the correct social media channels tied to that particular company.

On-Demand Single Entity Resolution

Cleanse your records with address standardization and entity resolution features. Then use D&B match technology to identify duplicates, correct company data, and enrich your existing records.


Use D&B's industry leading contact database to identify professionals who match your target criteria. Get segmentation and contact data to analyze opportunity and conduct effective sales and marketing campaigns.

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