Dun & Bradstreet

Dun & Bradstreet Privacy Policy

Common questions about our Privacy Policy


Since 1841, Dun & Bradstreet (D&B) has collected information about businesses to deliver products and services that assist our customers in making critical commercial decisions. This privacy policy explains how we collect, use, manage, share, and protect business information, including business professional and business contact data. Please read this notice carefully to understand our information collection and management practices.

D&B is the world's leading source of commercial information and insight, enabling companies to Decide with Confidence® since 1841. D&B's global commercial database contains more than 250 million business records, which we compile through a wide variety of commercial partners and public sources. Our database is enhanced by D&B's proprietary DUNSRight® quality assurance process, which provides our customers with timely and reliable business information. This quality information serves as the foundation of our global solutions that customers rely upon to make critical business decisions.

D&B provides strategic solutions that meet a diverse set of global customer needs. Customers use D&B Risk Management Solutions to mitigate credit risk, increase cash flow, and drive increased profitability. Customers use D&B Supply Management Solutions to more effectively manage their suppliers and service providers. Customers use D&B Sales & Marketing Solutions to strengthen their marketing initiatives and increase revenue from new and existing customers. Customers use D&B Internet Solutions to more effectively drive their business in the Information Age and to convert prospects into customers faster by enabling businesses and business professionals to research companies, executives, and industries.

D&B considers itself to be a steward of the information that we collect, manage, and provide. It is our responsibility to safeguard the information within our care and we are committed to managing our data in a secure and responsible manner. We provide products and services based on information about millions of businesses worldwide. Our information management practices are guided by our Global Privacy Principles, which serve as the foundation of our data management policies and practices. These Principles commit us to the following tenets:

Notice: D&B informs users and customers how we collect, use, manage, and share information.

Data Quality: D&B employs substantive measures to produce high-quality, timely, and reliable data, including direct contact with businesses and quality assurance procedures during data collection and processing.

Use & Disclosure: D&B uses and discloses data in accordance with defined policies that respect a business's and business professional's choice to restrict the marketing use of their contact information.

Access & Correction: D&B provides businesses and business professionals with access to their business information within the D&B databases and with an opportunity to correct verified inaccuracies.

Data Security: Damp;&B applies appropriate technical, physical, and administrative data security measures to protect data against unauthorized access and disclosure.

Accountability: D&B seeks to adhere to its Global Privacy Principles through ongoing compliance, training, documentation, assessment, and dispute resolution initiatives.

D&B delivers products and services through the Internet more effectively and efficiently than ever before. As the world's leading provider of business information, our products and services serve to enable and enhance international commerce. Our global business customer needs continue to evolve, as do public expectations about Data Privacy and the technology that we employ to provide our products and services. Our approach to information management and Data Privacy enables us to adapt and respond to these changes while remaining committed to our Principles. The free flow of information must be fairly balanced against privacy and data protection interests, and D&B is committed to employing such a balance.

This online privacy notice describes the Data Privacy practices that are applicable to the following U.S. D&B websites: www.dnb.com, www.dnbi.com, www.dnbisolutions.com, www.zapdata.com, www.dnboptimizer.com, and www.dnbgov.com. These sites may provide links to other U.S. D&B websites, non-U.S. D&B websites and non-D&B websites that may employ different information management practices. We encourage you to carefully read the online privacy notices of these other websites to ensure that you understand their practices and the relevant distinctions.

What Information Do We Collect?

D&B collects information on businesses and business professionals. We collect identifiable business information from website visitors when they decide to apply for a D&B D-U-N-S® Number, register for a newsletter or e-mail alert, complete a survey, or purchase a product or service online. We also collect information offline from business owners and principals, from businesses' creditors, vendors and suppliers, and from public records such as business registrations, Uniform Commercial Code filings and bankruptcy filings. The business information that we collect includes the following:

  • Company and business professional contact information, including name, title, address, phone number, fax number, and e-mail address;
  • Detailed company profiles and statistics, including number of employees;
  • Background information regarding company management, such as the educational and career histories of company principals;
  • Company operational histories, including territories, subsidiaries, affiliates, and lines of business;
  • Detailed trade and business credit information, including payment histories and patterns;
  • Summary business information regarding profitability, debts, assets, net worth, and business relationships;
  • Business professional data as it relates to their professional lives, such as name, company, title, business contact information, and trade associations; and
  • Credit/debit card information in order to process certain customer payments.

We also collect information about website visitors indirectly through standard web logs, such as IP addresses, browser types (e.g. Internet Explorer), areas of the website that are visited, and the website from which a visitor came. We routinely use this web log information in the aggregate in order to administer and improve our website. While some of this data may be traceable to an individual, we only seek to identify individuals whom we believe are using our website for improper purposes.

How Do We Use and Share Information?

D&B uses the identifiable business and business professional information that we collect to offer customers a variety of business information products and services for use in making business credit, risk management, supplier, and marketing decisions. D&B also licenses business lists to authorized resellers and third party businesses for marketing purposes. Being listed in D&B's global company database and Professional Contacts directories offers benefits to businesses and business professionals, including identification and recognition in the marketplace and the prospect of beneficial commercial opportunities and partnerships.

D&B shares information with third party service providers, such as credit card processors, auditors, attorneys, consultants, and contractors, in order to support D&B's Internet websites and business operations. D&B contractually requires that these recipients only use the information for the intended purpose of the disclosure and that they destroy or return the information when it is no longer needed. When necessary or appropriate, we may disclose information in response to a court order, subpoena, law enforcement proceeding, regulatory inquiry or when otherwise legally required. We may also disclose information as required or appropriate in order to protect our website, business operations or legal rights, or in connection with a sale or merger involving D&B assets or businesses.

From time to time, D&B compiles online and offline transaction and registration information for internal analyses, such as market research, quality assurance, customer experience, and operational benchmarking initiatives.

Collection of Sensitive Personally Identifiable Information

D&B may collect sensitive personally identifiable information associated with certain customers or customers' clients, such as individuals' Social Security Numbers and dates of birth, in order to provide certain product and service offerings, such as blended scoring reports that are available through our DNBi customer application. We will only collect this information if it is necessary to fulfill certain product orders, we will only use it for the limited, permissible purpose for which it is collected and we will take commercially reasonable steps to adequately secure the information. For more information regarding our data security practices, please review the ""Data Security"" section below. We may also share this information with trusted third parties for the limited, permissible purpose of fulfilling the associated product orders.

You Have Choices

D&B respects your privacy preferences and offers the following ways through which you may control how we contact you and disclose your information. We will honor your requests accordingly.

D&B E-mail Marketing: We provide individuals with the opportunity to opt out of receiving D&B promotional e-mails and updates about new D&B products and services. We may continue to send you transactional or service-related e-mails despite your desire to not receive promotional or marketing e-mail messages.

D&B Telemarketing: We provide businesses with the opportunity to place themselves on our company's internal Do Not Call list should they no longer wish to receive telemarketing calls from us. We may continue to call you for transactional or service-related purposes despite your desire to not receive telemarketing calls.

D&B Direct Mail Marketing: We provide businesses with the opportunity to place themselves on our company's internal Do Not Mail list should they no longer wish to receive marketing or promotional mailers. We may continue to send you transactional or service-related correspondence despite your desire to not receive marketing mailers.

Third Party Marketing: Individuals whose business contact information we have in our database may request to be excluded from business lists that D&B licenses for marketing purposes. An individual who wishes to be removed from our marketing list sales may request to be "de-listed" either in writing or by calling D&B Customer Service, resulting in that individual's business contact record removal from our marketing directories, publications and mailing lists. For additional information or to request removal, please contact D&B Customer Service at 1-800-234-3867 or send an e-mail to customerservice@dnb.com. While we may remove your individual business contact information from our Professional Contacts directories and marketing lists, please be aware that we will continue to provide your company's contact information in our Business Information Reports and other products and services.

Website Use Information: You have additional choices regarding website use information that our third party advertisers and partners may collect or receive through the employment of cookies, web beacons, pixel tags, clear GIF's, and other similar media. Please see the ""Third Party Advertisers"" section below for more information.

DNBi Credit Network and D&B Blogs

When you sign up to participate in DNBi's Credit Network or D&B-hosted blogs, we will collect personally identifiable information in order to establish your profile. You may choose to make certain individual profile elements public, in which case that information will be available to DNBi Credit Network users, D&B blog visitors and possibly to other users of the Internet. Any information that you submit and post via DNBi's Credit Network or D&B blogs may likewise be available to D&B website visitors and viewable to anyone online. Your DNBi Credit Network and blog postings will be associated with your username and your voluntarily created public profile. Violation of our Terms of Use agreement may result in the removal of your post(s) and/or the termination of your membership.

Access and Correction

To help ensure data quality and accuracy, D&B provides businesses and business professionals with access to their business information within the D&B databases and with an opportunity to correct verified inaccuracies. Authorized business representatives may request a complimentary copy of their company's business report by calling D&B Customer Service at 1-800-234-3867. When a business owner or principal contacts D&B about a potential data error, we promptly investigate the issue, confirm the information in question, correct verified inaccuracies and respond to the original inquiry. In such a case, D&B may apply a "stop distribution" order regarding the relevant business report, as well as ancillary products that may be affected by the verified inaccuracy, until the matter is properly resolved. When the investigation is complete, D&B will also send a correction notice to businesses or others whom D&B knows to have received the inaccurate data, as appropriate.

If you have a question regarding D&B's products, services or information management practices, if you would like to contact us or if you would like to provide us with your valued feedback, please visit the D&B Customer Service center for additional information.

Cookies, Web Beacons, Pixel Tags, and GIF's

We design the layout and features of our website so that new visitors may anonymously learn about our products and services without revealing their identities. For new visitors, we use cookies or Web beacons to collect limited data, such as the date, time, and areas of our website that are visited, as well as the website from which the new visitor came. When you select one of our products or services, register for a newsletter or e-mail alert, or complete a survey, we may try to identify your browser and we may combine information from cookies, Web beacons, and other information collected online with other data that we maintain about you. By improving the features, marketing, and content of our website and by making your online experience more convenient and meaningful, we are able to better serve our customers' needs.

A cookie is a small text file that is stored on your computer's hard drive and that often includes an anonymous unique identifier. When you visit a website, that website's computer asks your computer for permission to store this text file in a section of your hard drive that is specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it. Your browser will only permit a website to access the cookies that it has previously sent to you and not the cookies sent to you by other websites. Some of our business partners, such as third party advertisers, use cookies that originate from their websites. We have no access to, or control over, these cookies. For more information, please see the "Third Party Advertisers" section below. We use cookies to store login or other information on your computer, which serves to improve our website functionality and tailor our services to your preferences and interests. For certain services, we offer users the ability to store a user ID or password within a cookie so that they do not need to re-enter it when they subsequently return to our website. Cookies, in conjunction with our Web server's log files, allow us to calculate the aggregate number of people visiting our website and to assess which parts of the site are most popular. This information helps us to constantly improve our website and better serve our customers. We do not store credit/debit card numbers in cookies. Most Internet browsers allow users to decide whether to accept cookies and how long to keep them on their hard drive. You may reset your browser to refuse cookies and still use our website, although website access and functionality may be slower and less convenient.

A Web beacon is a graphic image, such as a pixel tag or clear GIF, which is placed on a Web page or in an e-mail message to monitor user activity, such as whether the Web page or e-mail message is accessed or clicked. They are often invisible because they are very small in size. They are also used on many Web pages for alignment purposes. We sometimes use Web beacons to provide an independent accounting of how many people visit our website or to gather statistics about browser usage on our website. Some of our Web pages and HTML-formatted e-mail newsletters use Web beacons in conjunction with cookies. It is difficult for you to limit the use of Web beacons because there is no easy way to distinguish their use from alignment and other purposes. Web beacons may also be loaded from a different Web server than the rest of the page.

We use third party advertising companies to serve ads when you visit our website. In the course of serving advertisements, our third party advertisers and partners may place or recognize a unique cookie on your browser. These companies may use information about your visits to D&B and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. These third party partners monitor how guests use our website and determine which of our online features they prefer. We may report information to our partners about our customers and the products and services they order, as well as aggregated, non-identifiable information about our guests' use of our website. For more information, please see the "Third Party Advertisers" section below.

Third Party Advertisers

We use third party advertising companies to serve our Internet ad banners on our website and other websites on which we advertise. If you view a Web page where our ads appear, the advertising company may place a cookie on your computer or use a Web beacon to access a cookie that they previously placed on your computer. These companies do not collect information that can personally identify you, but they may use information about your visits to our website and other websites to measure the effectiveness of ads. We do not disclose any personally identifiable information to these companies. We share aggregate website usage information with third party advertisers and partners for the purpose of effectively targeting our online advertisements. Unless you are previously notified, these advertising companies do not link any online behavior or cookies with other information that can be used to personally identify you, such as your name, address, telephone number or e-mail address, when working with D&B.

These third party advertising networks also track visitors' online usage and behavior patterns. These companies may use information about your visits to D&B and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. The result of these efforts is the creation of an online profile that attempts to predict individual user interests, preferences and purchasing habits. The third party advertising networks then accordingly customize the advertising content served to users when visiting other websites.

The Network Advertising Initiative (NAI) is a self-regulatory cooperative of online marketing and analytics companies. The NAI provides educational content and opt-out tools to help Internet users learn about and address online behavioral marketing practices. Through the NAI's online options, you may opt out of particular NAI network members' behavioral advertising programs or you may opt out of all NAI network members' programs. Opting out will prevent the given network from which you opted out from using your Web preferences and usage patterns to deliver targeted online ads. The NAI opt-out only works with participating third party advertising networks that use cookies and Web beacons to execute their advertising initiatives. If you would like additional information about online behavioral marketing and your options regarding these standard Internet practices, please visit the NAI website.

Data Security

D&B maintains adequate data security measures to protect information against unauthorized access and disclosure. These measures include the implementation of commercially reasonable technical, physical and administrative data security safeguards. D&B requires employees to complete appropriate training on data management and security practices. D&B also manages a service provider due diligence and oversight program to ensure that our vendors likewise employ adequate data collection, processing, transfer, management and security measures in carrying out their services on our behalf.

There is no such thing as "guaranteed security", whether conducting business online or offline. Having established this fact, D&B employs commercially reasonable and appropriate data security safeguards that are consistent with our business operations and generally accepted industry standards.

Data security is our priority and we commit ourselves to safeguarding our customers' data. We do this by:

  • Establishing policies and procedures for securely managing information;
  • Limiting employee access to sensitive information;
  • Protecting against unauthorized access to customer data by using data encryption, authentication, and virus detection technology, as required;
  • Requiring service providers with whom we do business to comply with relevant Data Privacy legal and regulatory requirements;
  • Monitoring our websites through recognized online privacy and security organizations;
  • Conducting background checks on employees and providing Data Privacy training to our team members; and
  • Continually assessing our Data Privacy, information management, and data security practices.

Changes to D&B's Data Privacy Practices

If we make material changes to our information management and Data Privacy practices, we will post these changes on our website in order to keep you informed of how we collect, use, manage, disclose, and protect our information assets. Such changes will be posted in this section of our online privacy notice and the policy effective date will be updated accordingly.

Your Use of Our Website Is Consent

By using our website, you hereby consent to our collection, use, management, retention, and disclosure of your information as described in this notice.

U.S.-EU and U.S.-Swiss Safe Harbor Framework

We participate in the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as established by the U.S. Department of Commerce and as it relates to the transfer of personal data from the European Union and Switzerland to the United States. As part of our participation in the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework, we have partnered with TRUSTe in order to address and resolve potential disputes regarding our compliance with these Safe Harbor Frameworks.

This dispute resolution program covers both offline data collection (e.g. personal information collected through our call centers or via postal mail) and online data collection (e.g. personal information collected via the Internet). If you have any complaints regarding our compliance with relevant aspects of the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework, you should first contact us at:

Privacy Office
103 JFK Parkway
Short Hills, NJ 07078



Please allow at least 10 business days for us to respond to your complaint.

If you are unable to resolve your complaint by contacting us directly, you may submit your complaint to TRUSTe. You may reach TRUSTe via the Internet by completing the TRUSTe Watchdog Dispute Resolution Form, by faxing TRUSTe Watchdog Dispute Resolution at 415-520-3420 or by postal mail at:

TRUSTe Watchdog Dispute Resolution
55 2nd Street, 2nd Floor
San Francisco, CA U.S.A. 94105

If you are submitting a complaint to TRUSTe regarding our collection or management of EU or Swiss personal data, you must include the following information in your submission: our company name; the nature of the alleged Data Privacy violation, including details about how your data was collected and what causes you to believe that a violation occurred; the resolution you are requesting; your contact information; and whether you give permission to TRUSTe to share the details of your complaint, including your name, with us. For additional information about TRUSTe and/or TRUSTe's dispute resolution process, please visit TRUSTe Watchdog Dispute Resolution or request this information from TRUSTe by using any of the contact options listed above.

Contact D&B

For questions or complaints regarding D&B's Data Privacy practices, please visit the D&B Customer Service center or call 1-800-234-3867. We will do our best to resolve any complaints or issues as quickly as possible.

For more information regarding this online privacy notice, please contact:

Privacy Officer
103 JFK Parkway
Short Hills, NJ 07078

This online privacy notice is applicable to the following U.S. D&B websites: www.dnb.com, www.dnbi.com, www.dnbisolutions.com, www.zapdata.com, www.dnboptimizer.com, and www.dnbgov.com. Other U.S. and non-U.S. D&B websites have different online privacy notices and information management practices.

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