Research - Industry Code

First Research industry profiles contain critical analysis, statistics and forecasts to help your engage key prospects, coach key clients, and deepen customer relationships.

Requirements & Options

When requesting this D&B Direct data layer, you will be required to supply a D&B industry code, optional case-sensitive chapter name(s), and the appropriate product code. If this information is not available, refer to the Find Industry Codes feature.

The case-sensitive chapter name values include All, BusinessChallenges, CallPreparationQuestions, ExecutiveInsight, FinancialInformation, GlossaryOfAcronyms, IndustryForecast, IndustryIndicators, IndustryOverview, IndustryWebsites, QuarterlyIndustryUpdate, and TrendsAndOpportunities.

NOTE: The product code for Research - Industry Code is IND_STD, and it will be entitled/invoiced under an "Industry Profile – Standard Search" data layer. This product currently may not be included in the Monitoring process.

Report Chapters

Business Elements

The following table is an alphabetical list of the unique items delivered in this data layer. Legend: [C] = may be included in a Custom Data product; [M] = may be referenced by the Monitoring process; [M+] = Monitored using an aggregate or attribute XPath.

Name Description XML* JSON*
Business Challenge Question Text recording a question of interest related with the chapter content. SOAP REST
Business Opportunities Question Text recording a question of interest related with the chapter content. SOAP REST
D&B Industry Code (Industry Report) An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. The first four digits are external codes created by the U.S. Government. D&B has created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). SOAP REST
D&B Industry Code Description (Industry Report) Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. SOAP REST
Executive Talking Points Chapter Name Text recording key executive talking points regarding the industry. SOAP REST
Executive Talking Points Contact Job Description Text that denotes a position held by the principal or manager to whom the question is directed. SOAP REST
Executive Talking Points Question (Call Prep) Text recording a question of interest related with the chapter content. SOAP REST
Executive Talking Points Title (Focus Issue) Executive Insight consists of specific talking points relevant to the CEO, CFO, CIO, HR professionals and Sales and Marketing Executives. It provides tips for creating conversations around a solution to a problem instead of a product. Executive Insight offers an industry-wide focus and is not specific to a single company. SOAP REST
Fast Facts Chapter Name Text recording facts about the industry. SOAP REST
Fast Facts Title (Fact) Fast Facts highlight key facts and figures for an industry in areas such as revenue, customers, top companies, services, and products. It provides insight into the industry's current state. SOAP REST
Industry Profile Chapter Name Name of the First Research industry profile chapter. SOAP REST
Industry Profile Details First Research industry chapter paragraph text SOAP REST
Industry Profile Image Link Text that records the location of images referenced by this Web-based content. SOAP REST
Industry Profile Key Fact
SOAP REST
Industry Profile Paragraph Title First Research industry chapter paragraph title text SOAP REST
Industry Profile Related Industry Code Associated Industry Codes are corresponding codes from government classification systems and can be used to search for businesses in this industry. SOAP REST
Industry Profile Related Industry Description
SOAP REST
Industry Profile Site Link Text that records the location of this Web-based content. SOAP REST
Industry Profile Subchapter Details Subchapter text of First Research Industry profile. SOAP REST
Industry Profile Subchapter Image Link Text that records the location of images referenced by this Web-based content. SOAP REST
Industry Profile Subchapter Key Fact (Bullet)
SOAP REST
Industry Profile Subchapter Site Link Text that records the location of this Web-based content. SOAP REST
Industry Profile Subchapter Title Title of subchapter of First Research Industry subchapter. SOAP REST
Key Business Challenges Chapter Name Text recording the key business challenges of the industry. SOAP REST
Key Business Challenges Details Business Challenges are descriptions of an industry's pain points. Business Challenges can be used to tailor products and services to a prospect or customer's needs. Updated quarterly. SOAP REST
Key Business Challenges Title Title of a Key Business Challenge. May repeat multiple times. SOAP REST
Key Business Opportunities Chapter Name Text recording the key business opportunities of the industry. SOAP REST
Key Business Opportunities Details Text description of a First Research Key Business opportunity. SOAP REST
Key Business Opportunities Title Title of a Key Business Opportunity. May repeat multiple times. SOAP REST
NAIC Industry Code Description (Industry Report) Text that describes the business activity based on the NAICS Industry Code. SOAP REST
NAICS Code (Industry Report) An alphanumeric value identifying a business activity based on the NAICS Industry Code. SOAP REST
UK SIC Code (Industry Report) An alphanumeric value identifying a business activity based on the UK SIC Industry Code. SOAP REST
UK SIC Code Description (Industry Report) Text that describes the business activity based on the UK SIC Industry Code. SOAP REST
US SIC Code (Industry Report) An alphanumeric value identifying a business activity based on the US SIC Industry Code. SOAP REST
US SIC Code Description (Industry Report) Text that describes the business activity based on the US SIC Industry Code. SOAP REST

*The links in this column provide technical characteristics for the data field characteristics of the respective business element in the XML (SOAP) or JSON (REST) response.

The list above is not presented in the order nor manner in which the information is packaged and delivered via the D&B Direct API.

The Product Availability Lookup feature may be utilized to determine if this D&B Direct product is available for a given D-U-N-S Number.

Additional Details

Industry profiles are updated quarterly and comprehensively reviewed once a year. News articles and most statistical data are updated monthly. All industry forecast numbers come from the INFORUM modeling data base, which is built on historic data derived from official government figures.

The chapter information available will only be returned if a value for the chapter name is specified in the request.

Access to this information is provided on a metered basis; and will require data layer entitlement prior to use in the production environment. A built-in feature exists to prevent duplicate billing when multiple requests with the same D-U-N-S Number and product code are submitted on the same calendar day (which is based on Eastern Standard Time [GMT-5]).

An option exists to retain the results from all successful requests for this product in a Product Request Archive, which may be retrieved without incurring additional usage charges.

Related Topics

Research - State/Province

Technical Specification

For details on how to obtain this data layer, please refer to the Industry.OrderProduct (SOAP) or Industry.OrderProduct (REST) page.

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