Alternative Detailed Company Profile - Premium

The most efficient way to gain the most up to date information about a company such as business name, address, D&B D-U-N-S Number, fax, phone, trade style, legal status, industry, sales, and more.

Requirements & Options

When requesting this D&B Direct product, a valid D-U-N-S Number for a company, its country code, and the appropriate product code will be required. If this information is not available, refer to obtaining a company D-U-N-S Number for assistance. A trade up option exists to request data for the headquarters when the requested organization is a branch.

When ordering information for organizations located in Germany, customers are required to provide a valid order reason code. A list of possible values is included on the respective SOAP or REST operation page.

NOTE: The product code for Alternative Detailed Company Profile - Premium is DCP_ALT_PREM. This product may be included in the Monitoring process.

Business Elements

The following table is an alphabetical list of the unique items delivered in this data layer. Legend: [C] = may be included in a Custom Data product; [M] = may be referenced by the Monitoring process; [M+] = Monitored using an aggregate or attribute XPath.

NOTE: This product will return a set of standard elements (e.g. D-U-N-S Number, Organization Name, Trade Styles, Family Tree Role, Primary Address, Mailing Address, Telephone Number, Fax Number, et al.) along with the business elements listed. In addition, customers who compare the following table to the Data Primer should be advised of several intentional differences.

Name Description XML* JSON*
3 Year Base Sales Amount (Trend Data) The Sales Amount from the income statement data in millions (USD) for the Base Year, which is the first (oldest) year of this three year trend calculation period. Trend Data fields are calculated once a year, in June, published the following July and used for the subsequent 12 months. [M] SOAP REST
5 Year Base Sales Amount (Trend Data) The Sales Amount from the income statement data in millions (USD) for the Base Year, which is the first (oldest) year of this five year trend calculation period. Trend Data fields are calculated once a year, in June, published the following July and used for the subsequent 12 months. [M] SOAP REST
8A Certification Indicator When 'true' indicates that a business meets the eligibility criteria established by the Small Business Administration for small companies owned by socially and economically disadvantaged persons, so that they may bid and obtain federal government contracts and other assistance to develop their business. The business owner must be eligible under the same rules and guidelines set down by the federal government. [M] SOAP REST
Accountant Name Text recording the name of either an individual or the name of an accounting firm. [M+] SOAP REST
Agent Indicator When 'true' indicates that the subject acts as an agent promoting the goods or services of another organization, e.g., Sales Agent, Purchasing Agent. When 'false' indicates that the subject does not act as an agent of another organization. [M] SOAP REST
Asset Article Quantity A number specifying how many of this particular asset type are held, owned, or managed by the subject. [M] SOAP REST
Best FEIN Sequence Identifier For companies that may be associated with multiple FEIN numbers, this field (when set to 1) identifies the FEIN records that are considered by D&B to be the most relevant for this subject. SOAP REST
Boneyard Organization Indicator When 'true' indicates that data on the company is no longer collected and was covered by Hoover's Editorial staff before being acquired or going out of business. [M] SOAP REST
Business Legal Structure Text that describes the legal form or structure of a business, as registered with government authorities, e.g., partnership, corporation, private limited company, government department, proprietorship. [M+] SOAP REST
Company Principal Full Name Text recording the complete name of an individual who is primarily responsible for the decisions that drive the business. [M] SOAP REST
Company Principal Identification Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify the principal. SOAP REST
Company Principal Job Title Text recording the job held by the principal or manager. E.g. e.g., Leader Global Communication, Manager National Technical Support Center. [M] SOAP REST
Competitor Organization Business Name Text recording the Primary Company Name of the Competitor. SOAP REST
Competitor Organization Employee Quantity The number of people that are employed the competitor. [M+] SOAP REST
Competitor Organization Market Share Capital A monetary figure specifying the total value of issued shares of a publicly traded company, it is equal to the share price times the number of shares outstanding. [M+] SOAP REST
Competitor Organization Sales Revenue A monetary figure that is the competitor's amount of revenue or sales claimed in the income statement data in millions (USD). [M] SOAP REST
Continent Code (World Region ID) Text recording the name of the region as defined by D&B for this address i.e. Africa, Australia/Asia, Europe, Middle East, South & Central America, North America. [M+] SOAP REST
Control Year The year current control was assumed. [M] SOAP REST
D&B Hoovers Industry Code An alphanumeric industry code identifying a business activity, based on a three-tier taxonomy developed by D&B as a complement to NAICS and SIC codes, that are assigned according to companies’ primary and secondary business activities. SOAP REST
D&B Hoovers Industry Code Description Text that describes the business activity based on the scheme specified by the attribute type. SOAP REST
D&B Industry Code An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. The first four digits are external codes created by the U.S. Government. D&B has created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). SOAP REST
D&B Industry Code Description Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. SOAP REST
D-U-N-S Number Transfer Date The date associated with the most recent retirement of a D-U-N-S Number affecting this subject. When included in a monitoring notice, the Retained D-U-N-S Number should be used for subsequent requests. When included in a product response, the Previous D-U-N-S Number is provided for reference purposes. SOAP REST
D-U-N-S Number Transfer Reason Text Text explaining the most recent retirement of a D-U-N-S Number affecting this subject. When included in a monitoring notice, the Retained D-U-N-S Number should be used for subsequent requests. When included in a product response, the Previous D-U-N-S Number is provided for reference purposes. SOAP REST
D-U-N-S Self Request Date The date on which the DUNS was created as a result of a Self Request. (Data only available from 1997). SOAP REST
D-U-N-S Self Request Indicator When 'true' indicates that the D-U-N-S Number for this subject was created at the request of the subject. When 'false' indicates that the D-U-N-S Number for this subject was not created at the request of the subject; however, as this is the assumed condition there is no requirement to create this tag to represent this fact. SOAP REST
Employee Quantity (All Locations) A number that defines how many people are directly engaged and paid by the organization to perform or support its business operations. [M] SOAP REST
Employee Quantity (Single Location) A number that defines how many people are directly engaged and paid by the organization to perform or support its business operations at the subject's location. [M] SOAP REST
Employee Quantity Basis Text Text that indicates when it has been reported to D&B that certain types of employees have been included in the calculation of the Employee Quantity. [M+] SOAP REST
Employee Quantity Growth Rate The annual rate at which total number of employees in a firm's has been or is expected to grow. SOAP REST
Employee Quantity Reliability Text (All Locations) Text that describes the integrity of the employee figures, e.g. audited, actual, estimated, or modeled. [M+] SOAP REST
Employee Quantity Reliability Text (Single Location) Text that describes the integrity of the employee figures, e.g. audited, actual, estimated, or modeled. [M+] SOAP REST
Export Indicator When 'true' indicates that the subject company exports goods to other countries. [M] SOAP REST
FEIN Assignment Method Text that identifies how the inquiry DUNS was assigned based on a direct source such as an Agency or if assigned based on the branch process which utilizes the HQ linkage to assign the HQ FEIN to each Branch. SOAP REST
FEIN Collection Date The date the FEIN information was received.  SOAP REST
FEIN Issuer D-U-N-S Number The DUNS Number assigned to the entity that provided the FEIN number to D&B. SOAP REST
FEIN Issuer Organization Name Text recording the name of the entity that provided the FEIN Number to D&B. SOAP REST
FEIN Registration Business Name Text recording the filing name for the unique nine-digit number assigned by the U.S. Internal Revenue Service to business entities (and in some cases individuals) operating in the United States for the purposes of conducting business. SOAP REST
FEIN Registration Postal Code An identifier used by the local country postal authority to identify where the identification number provider is located. SOAP REST
FEIN Registration Street Address Text that records the street address components as it would be presented on an address label. This includes, but is not limited to, details such as street name, street number, building name, estate name. SOAP REST
FEIN Registration Territory Name Text recording the name of the territory or state where the entity which provided the FEIN Number to D&B is located SOAP REST
FEIN Registration Town Name Text recording the mailing address town or city name that is recorded in the FEIN registration. SOAP REST
FEIN Tax ID Number A number recording a unique nine-digit FEIN number assigned by the U.S. Internal Revenue Service to business entities (and in some cases individuals) operating in the United States for the purposes of identification. SOAP REST
Financial Statement Currency Code The three-letter code, published by International Organization for Standardization (ISO), identifying the type of money that corresponds to the values in the financial statement. [M+] SOAP REST
Financial Statement Date The date when the accounting period ended. If the accounting figures are projected (future), then this is the date when the accounting period will end. [M+] SOAP REST
Financial Statement Date (Key Financial Figures) The date or partial date (i.e. period showing year/month) when the accounting period ended. If the Reliability Code denotes the figures are projected (future) then this when the accounting period will end. [M] SOAP REST
Financial Statement Period The period of the financial statement expressed as a number of years, months or days. (e.g. P3M is 3 months or quarterly, P1Y is 1 year or annual) SOAP REST
Financial Statement Unit of Size Text which identifies the unit of size that corresponds to the values in the financial statement. [M+] SOAP REST
Former Business Name Text recording the former business name. SOAP REST
Franchise Operation Type Text that denotes whether the franchise rights are operated by a company or directly by the franchisee; i.e. franchisee, franchisor. [M+] SOAP REST
Geographical Precision Text Text that identifies the accuracy of the match used for an address. [M+] SOAP REST
Global Ultimate Business Name Text recording the primary name of the global ultimate business. SOAP REST
Global Ultimate D-U-N-S Number The D-U-N-S number of the highest level parent within a corporate family tree. A parent is a corporation that owns more than 50% of another corporation's capital stock. A subject may be its own global ultimate. [M] SOAP REST
Global Ultimate Total Employee Quantity A number that defines how many people are directly engaged and paid by the organization to perform or support its business operations. Includes employees in the entire global family tree, including all direct and indirect subsidiaries of the global ultimate parent company, and all branch and division locations. SOAP REST
Headquarter D-U-N-S Number The D-U-N-S Number of the headquarters company. A headquarters is a business establishment that has branches or divisions reporting to it. [M] SOAP REST
Import Indicator When 'true' indicates that the subject company imports a quantity of goods from other countries. [M] SOAP REST
In Date Status An text element that indicates "in date" status, i.e. whether D&B has recently collected data on this business. SOAP REST
Incorporation Year The year the business incorporated - The year the business entity incorporated or registered as the current legal structure. The Incorporation Year may or may not be the same as the year the business started. [M] SOAP REST
Industry Code Percentage of Sales The value of annual sales which are attributable to the operations defined by Industry Code Number as a percentage of total annual sales. Can repeat up to six times. SOAP REST
Labor Surplus Area Indicator When 'true' indicates that this organization is certified as a business that operates in a labor surplus area, which is a geographical area identified by the Department of Labor as an area of concentrated unemployment or underemployment or an area of labor [M] SOAP REST
Last Update Date The date when the record was last updated in D&B's system. [M] SOAP REST
Line of Business Text recording the description of the operations conducted by a business. [M+] SOAP REST
Local Activity Industry Code Records the business activities in which an organization is actively engaged using standardized coding schemes such as European NACE and other country-specific Classification of Economic Activities. SOAP REST
Location Ownership Text Text specifying the terms under which this subject occupies the premises (i.e., one or more facilities) at the primary address, e.g., owned, rented or leased. [M+] SOAP REST
Major Industry Category A narrative description of the operations or activities of the business. Relates to the primary four-digit 1987 US SIC. In English. SOAP REST
Market Segmentation Clusters The assigned Market Segmentation Cluster (MSC) values for this organization. MSC values represent 22 distinct mutually exclusive profiles resulting from a cluster analysis of U.S. D&B data. [M] SOAP REST
Marketability Indicator When 'true' indicates that the record satisfies D&B marketability rules. When 'false' indicates that the record does not satisfy D&B marketability rules; however, there is no requirement to create this tag to represent this fact. [M] SOAP REST
Marketing Prescreen Score Prescreen score is a D&B marketing tool that predicts the likelihood of a company’s ability to pay all its bills on time over the next 12 months. Updated monthly, it shows the likelihood that a company may become a collection problem. Scores are calculated using statistical models and the most recent payment information in D&B’s commercial database. It is intended to be a marketing tool and should not be used for credit decisions on individual organizations. [M+] SOAP REST
Metropolitan Statistical Area Code A code describing a geographical region with a relatively high population density at its core and close economic ties throughout the area. [M+] SOAP REST
Minority Owned Indicator When 'true' indicates that this organization is certified as a business that is greater than 50% owned by and whose management and daily business operations are controlled by one or more minority group members. [M] SOAP REST
Most Senior Principal Full Name Text recording the name of the CEO. [M] SOAP REST
Most Senior Principal Identification Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify the individual who is the most senior principal at this organization. SOAP REST
Most Senior Principal Job Title Text recording the job held by the most senior principal; For example, CEO, President and CEO. [M+] SOAP REST
NAICS Code An alphanumeric value identifying the business activity based on the NAICS Code. Can repeat multiple times. SOAP REST
NAICS Code Description Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. SOAP REST
Non Marketable Reason Text Text specifying the reason why the subject's data is not considered marketable by D&B. [M+] SOAP REST
Non-Postal Town Text recording the name of a village, town or suburb where this is not a Primary Town/City. For example, 'Booker' in Booker, High Wycombe. [M+] SOAP REST
Number of Family Members Including Subsidiaries This is the number of linkages in the upward and downward directions of the entire family tree that the subject belongs to, starting from the global ultimate. SOAP REST
Operating Status Comment Free form text which records the summary of the company's trading status. [M] SOAP REST
Operations Text Text that describes detailed information regarding a business operation. [M] SOAP REST
Organization History Text Text that indicates if D&B has any information that may reflect unfavorably on this organization, e.g. clear, incomplete, management and business. SOAP REST
Organization Identification Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify an organization. SOAP REST
Organization Start Year The year when operations undertaken by the organization commenced. [M] SOAP REST
Organization Summary Text Text that records a brief statement or account of this organization. [M] SOAP REST
Out of Business Indicator Text that records the operating status of the business. [M+] SOAP REST
Ownership Control Type Text that describes the type of controlling ownership e.g. publicly owned, privately owned, state owned. [M+] SOAP REST
Ownership Ethnicity Type Text that records the racial, national, tribal, or cultural classifications that are applied to an organization based on the ethnicity of a majority of its ownership. SOAP REST
Political District Text recording a distinct territorial subdivision for holding a separate election for one or more seats in a legislative body to which this address belongs. In the U.S. this is a number. In the U.K. this is text that describes the U.K. Constituency. [M+] SOAP REST
Premises Area Measurement Text that records the measurement of the premises. [M+] SOAP REST
Premises Area Measurement Reliability Text Text that describes the accuracy of the measurement found in Premises Area Measurement; e.g., actual, estimated, modeled. [M+] SOAP REST
Premises Area Unit of Measurement Text that records the measurement unit used to express the Premises Area Measurement; e.g. acre, square meters, square feet. [M+] SOAP REST
Premises Function Text Text specifying an activity that is performed or is not performed at this facility by the subject, e.g., manufacturing, warehousing, printing, packaging, office work. [M+] SOAP REST
Previous D-U-N-S Number (Transfer) The most recently retired D-U-N-S Number that is associated with this subject, often as a redundant record. An explanation for this change is provided in the transfer reason. [M+] SOAP REST
Primary Address (NIXIE) Undeliverable When 'true' indicates that it is it is not possible to deliver mail to this address. When 'false' indicates that mail to this address can be delivered; however, as this is the assumed condition there is no requirement to create this tag to represent this fact. [M+] SOAP REST
Primary Address Latitude The angular distance of the organization's primary physical address north or south from the Earth's equator measured through 90 degrees expressed in decimal numbers. [M+] SOAP REST
Primary Address Longitude The angular distance of the organization's primary physical address east or west from an imaginary line (called the prime meridian) that goes from the North Pole to the South Pole measured through 90 degrees expressed in decimal numbers. [M+] SOAP REST
Primary SIC Code The first listed alphanumeric value identifying the primary business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. The first four digits are external codes created by the U.S. Government. D&B has created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). SOAP REST
Primary SIC Description Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. SOAP REST
Registered Address Indicator When 'true' indicates that the Primary Address which has been presented is also the Registered Address. When 'false' indicates that the Primary Address which has been presented is not a Registered Address. [M+] SOAP REST
Registration Number - All Countries Except US A registration/identifier number assigned by local government agencies to identify a business within the local market. Examples include the France Siret Number, UK CRO Number, Europe VAT Number, Australia Company Number, and Brazilian State Registry Number. SOAP REST
Residential Address Indicator When 'true' indicates that the Primary Address which has been presented is also the Residential Address. When 'false' indicates that the Primary Address which has been presented is not a Residential Address. SOAP REST
Retained D-U-N-S Number (Transfer) In the event that the D-U-N-S Number of this subject is retired, this field will contain the D-U-N-S Number to reference for future product requests. An explanation for this change is provided in the transfer reason. SOAP REST
Revenue Per Share A number expressing proportionally what one or more of the business' financial figures is in relation to one or more of the business' other financial figures. This figure is an indicator used to evaluate the business' financial condition or potential risk. [M+] SOAP REST
Sales Revenue Amount (Local Currency) The monetary value of income received from customers from the sale of the business' goods and/or services. This means it is the gross sales minus any returns, rebates/discounts, allowances for damages or shortages, shipping expenses passed on to the customer. [M] SOAP REST
Sales Revenue Amount (US Dollars) The revenue claimed in the income statement data in millions (USD) [M] SOAP REST
Secondary SIC Code An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. Clarification Note: These are generally external codes created by an external authoritative body like the U.S. Office of Management and Budget but D&B may have created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). Can repeat up to five times. SOAP REST
Secondary SIC Description Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. SOAP REST
Small Business Indicator When 'true' indicates that the subject qualifies as small business, eligible for assistance from SBA, with a place of business located in the United States. It must operate primarily within the United States or make a significant contribution to the U.S. economy through payment of taxes or use of American products, materials or labor. Together with its affiliates, it must meet the numerical size standards as defined in the Small Business Size Regulations 13 CFR 121. [M] SOAP REST
Stock Exchange Country Code The two-letter country code, defined by the International Organization for Standardization (ISO) ISO 3166-1 scheme identifying the country for this stock exchange. [M+] SOAP REST
Stock Exchange Name Text recording the name of the Stock Exchange on which the subject's shares are traded. [M+] SOAP REST
Stock Ticker Name Text that identifies the subject at the Stock Exchange for share trading purposes, e.g., DNB. [M+] SOAP REST
Telephone Disconnected (TIXIE) Indicator When 'true' indicates that telecommunication number cannot be connected to successfully. When 'false' indicates that telecommunication number can be connected to successfully. When set to NULL, it indicates that D&B does not know whether the telecommunication number can be connected to successfully. SOAP REST
Third Party Assessment An alpha code assigned by a third party to define the kind of appraisal/opinion that was assigned to this subject by the third party, e.g. Moody's Long Term Obligation Rating, FICO score, Vantage Score. [M+] SOAP REST
Third Party Assessment Rank Company's rank on a ranking list, such as number 100 on the Fortune 500 [M+] SOAP REST
Total Equity Amount The total value of share capital/stock originally invested by shareholders/stockholders plus any reserves which have arisen, such as retained profits, which are ploughed back into the firm. Also known as Net Worth. [M+] SOAP REST
Trend Year Sales Amount (Trend Data) The Sales Amount from the income statement data in millions (USD) for the Trend Year, which is the last (most current) year. Trend Data fields are calculated once a year, in June, published the following July and used for the subsequent 12 months. [M] SOAP REST
UK SIC Code The first listed alphanumeric value identifying the primary business activity based on the UK SIC Code. SOAP REST
Web Site Address The Internet URL (Uniform Resource Locator) which uniquely identifies the proprietary website of the subject or the website preferred by the subject which gives more information on the subject. [M] SOAP REST

*The links in this column provide the technical characteristics for the data field of the respective business element in the XML or JSON response.

The preceding list is not presented in the order, nor manner, in which the information is packaged and delivered via the D&B Direct API.

While data for a particular company may not contain values for all of the business elements, there may be items that are considered by D&B to be essential to yield the maximum benefit of a data layer. If any of these essential elements do not contain a value for a particular company, an error code will be returned, and your organization will not incur a usage credit for the request.

The Product Availability Lookup feature may be utilized to determine if this D&B Direct product is available for a given D-U-N-S Number.

SIC Codes

SIC stands for Standard Industrial Classification. The idea of coding and classifying industries to help analyze industrial structure was first developed by the U.S. Government in the 1930’s. The Standard Industrial Classification (SIC) System has been widely adopted as the standard coding system used to define and analyze industry structure.

D&B assigns SIC’s at the eight-digit level and can include up to six base (four-digit, which are defined by the Government) SIC’s with up to four, four-digit extensions for each, for a maximum total of twenty-four separate lines of business per record to identify what a business does.

Market Segmentation Clusters

The following are high level descriptions of the market segmentation cluster values delivered in this data layer:

Third Party Assessment Rank

The following is a list of possible assessment types:

Additional Details

There are two varieties of this product: Marketing and Risk (referred to as Alternative). They both offer similar business elements; however, there may be differences in the availability of data for certain countries. The data provided in the Risk version may also be updated more frequently, making it the preferred source when it is available for a given country.

The results from this product will include principal identification numbers (Principal ID) that may be passed to the People feature to obtain additional information about individuals.

Access to this information is provided on a metered basis; and will require data layer entitlement prior to use in the production environment. A built-in feature exists to prevent duplicate billing when multiple requests with the same D-U-N-S Number and product code are submitted on the same calendar day (which is based on Eastern Standard Time [GMT-5]).

An option exists to retain the results from all successful requests for this product in a Product Request Archive, which may be retrieved without incurring additional usage charges.

Related Topics

Alternative Detailed Company Profile - Enhanced, Alternative Detailed Company Profile - Standard, Detailed Company Profile, D&B Business Information Report.

Documentation for Previous Version

Alternative Detailed Company ProfilePremium (v3.1)

Technical Specification

For details on how to obtain this data layer, please refer to the Firmographic.OrderProduct (SOAP) or Firmographic.OrderProduct (REST) page.

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