Alternative Detailed Company Profile - Premium

The most efficient way to gain the most up to date information about a company such as business name, address, D&B D-U-N-S Number, fax, phone, trade style, legal status, industry, sales, and more.

Requirements & Options

When requesting this D&B Direct product, a valid D-U-N-S Number for a company, its country code, and the appropriate product code will be required. If this information is not available, refer to obtaining a company D-U-N-S Number for assistance. A trade up option exists to request data for the headquarters when the requested organization is a branch.

When ordering information for organizations located in Germany, customers are required to provide a valid order reason code. A list of possible values is included on the respective SOAP or REST operation page.

NOTE: The product code for Alternative Detailed Company Profile - Premium is DCP_ALT_PREM. This product may be included in the Monitoring process.

Business Elements

The following table is an alphabetical list of the unique items delivered in this data layer. Legend: [C] = may be included in a Custom Data product; [M] = may be referenced by the Monitoring process; [M+] = Monitored using an aggregate or attribute XPath.

NOTE: This product will return a set of standard elements (e.g. D-U-N-S Number, Organization Name, Trade Styles, Family Tree Role, Primary Address, Mailing Address, Telephone Number, Fax Number, et al.) along with the business elements listed. In addition, customers who compare the following table to the Data Primer should be advised of several intentional differences.

Name Description XML* JSON*
1st 2+2 Extension/Primary The 1st 4-digit SIC that further defines the primary SIC [C] SOAP REST
1st 2+2 Extension/SIC-2 The 1st 4-digit SIC that further defines the secondary SIC. [C] SOAP REST
1st 2+2 Extension/SIC-3 The 1st 4-digit SIC that further defines the third SIC. [C] SOAP REST
1st 2+2 Extension/SIC-4 The 1st 4-digit SIC that further defines the fourth SIC. [C] SOAP REST
1st 2+2 Extension/SIC-5 The 1st 4-digit SIC that further defines the fifth SIC. [C] SOAP REST
1st 2+2 Extension/SIC-6 The 1st 4-digit SIC that further defines the sixth SIC. [C] SOAP REST
2nd 2+2 Extension/Primary The 2nd 4-digit SIC that further defines the primary SIC. [C] SOAP REST
2nd 2+2 Extension/SIC-2 The 2nd 4-digit SIC that further defines the secondary SIC [C] SOAP REST
2nd 2+2 Extension/SIC-3 The 2nd 4-digit SIC that further defines the third SIC. [C] SOAP REST
2nd 2+2 Extension/SIC-4 The 2nd 4-digit SIC that further defines the fourth SIC. [C] SOAP REST
2nd 2+2 Extension/SIC-5 The 2nd 4-digit SIC that further defines the fifth SIC. [C] SOAP REST
2nd 2+2 Extension/SIC-6 The 2nd 4-digit SIC that further defines the sixth SIC [C] SOAP REST
3rd 2+2 Extension/Primary The 3rd 4-digit SIC that further defines the primary SIC. [C] SOAP REST
3rd 2+2 Extension/SIC-2 The 3rd 4-digit SIC that further defines the secondary SIC. [C] SOAP REST
3rd 2+2 Extension/SIC-3 The 3rd 4-digit SIC that further defines the third SIC. [C] SOAP REST
3rd 2+2 Extension/SIC-4 The 3rd 4-digit SIC that further defines the fourth SIC. [C] SOAP REST
3rd 2+2 Extension/SIC-5 The 3rd 4-digit SIC that further defines the fifth SIC. [C] SOAP REST
3rd 2+2 Extension/SIC-6 The 3rd 4-digit SIC that further defines the sixth SIC [C] SOAP REST
4th 2+2 Extension/Primary The 4th 4-digit SIC that further defines the primary SIC. [C] SOAP REST
4th 2+2 Extension/SIC-2 The 4th 4-digit SIC that further defines the secondary SIC [C] SOAP REST
4th 2+2 Extension/SIC-3 The 4th 4-digit SIC that further defines the third SIC. [C] SOAP REST
4th 2+2 Extension/SIC-4 The 4th 4-digit SIC that further defines the fourth SIC. [C] SOAP REST
4th 2+2 Extension/SIC-5 The 4th 4-digit SIC that further defines the fifth SIC [C] SOAP REST
4th 2+2 Extension/SIC-6 The 4th 4-digit SIC that further defines the sixth SIC. [C] SOAP REST
8A Certification Indicator When TRUE it indicates that a business meets the eligibility criteria established by the Small Business Administration for small companies owned by socially and economically disadvantaged persons, so that they may bid and obtain federal government contracts and other assistance to develop their business. The business owner must be eligible under the same rules and guidelines set down by the federal government. [C] [M] SOAP REST
Accountant Name Text recording the name of either an individual or the name of an accounting firm. [C] SOAP REST
Agent Indicator When TRUE it indicates that the subject acts as an agent promoting the goods or services of another organization, e.g., Sales Agent, Purchasing Agent. When FALSE it indicates that the subject does not act as an agent of another organization. [C] [M] SOAP REST
Annual Sales in USD The monetary value of income received from customers from the sale of the business' goods and/or services. This means it is the gross sales minus any returns, rebates/discounts, allowances for damages or shortages, shipping expenses passed on to the customer, and amounts due where there is not a reasonable expectation of collection. [C] [M] SOAP REST
Best FEIN Indicator When TRUE it indicates the best FEIN by Hierarchical logic. Possible values are 1 (Best FEIN) or blank (not Best FEIN). [C] SOAP REST
Boneyard Organization Indicator When TRUE indicates that data on the company is no longer collected and was covered by Hoover's Editorial staff before being acquired or going out of business. [C] [M] SOAP REST
Competitor Organization Company Name Text recording the name by which the organization is primarily known / identified in different languages and/or writing scripts.‎‪ [C] SOAP REST
Competitor Organization Employee Count The number of persons that are employed by the competitor's business. [C] [M+] SOAP REST
Competitor Organization Market Share Capital Amount The Competitor Organization's total amount of equity (net worth). Includes capital stock, retained earnings treasury stock, etc. usually in local currency. [C] SOAP REST
Competitor Organization Sales Revenue Amount A monetary figure that is the competitor's amount of revenue or sales claimed in the income statement data in millions (USD). [C] SOAP REST
Continent Code (World Region ID) The one-digit code that identifies the region of the address. [C] [M+] SOAP REST
Control Ownership Type Text Text that describes the type of controlling ownership, e.g., publicly owned, privately owned, state owned. Clarification Note: For some countries, controlling ownership can be derived from the legal form. [C] SOAP REST
Control Year The year current control was assumed. [C] [M] SOAP REST
D&B Industry Code An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. The first four digits are external codes created by the U.S. Government. D&B has created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). [C] SOAP REST
DUNS Self Request Date The date on which the DUNS was created as a result of a Self Request. (Data only available from 1997). [C] [M] SOAP REST
DUNS Self Request Indicator When TRUE it indicates that the D-U-N-S Number for this subject was created at the request of the subject. When FALSE it indicates that the D-U-N-S Number for this subject was not created at the request of the subject; however, as this is the assumed condition there is no requirement to create this tag to represent this fact. [C] [M] SOAP REST
Employee Quantity Growth Rate The annual rate at which total number of employees in a firm's has been or is expected to grow. [C] [M] SOAP REST
Employees Here The total number of employees at this location. [C] [M] SOAP REST
Employees Here Indicator Text that describes the integrity of the employee figures, e.g. audited, actual, estimated, or modeled. [C] [M] SOAP REST
Employees Overall Total The total number of persons employed by the business. This includes branches, divisions and subsidiaries located elsewhere. [C] [M] SOAP REST
Employees Total Reliability Text Text that describes the integrity of the employee figures, e.g. audited, actual, estimated, or modeled. [C] [M] SOAP REST
Ethnicity Type Text Text that records the racial, national, tribal, or cultural classifications that are applied to an organization based on the ethnicity of a majority of its ownership. [C] [M+] SOAP REST
Executive Name The full name of an individual identified as having an executive function. Can repeat up to 10 times. [C] SOAP REST
Export Indicator When TRUE it indicates that the subject company exports goods to other countries. [C] [M] SOAP REST
FEIN Assignment Method Text that identifies how the inquiry DUNS was assigned based on a direct source such as an Agency or if assigned based on the branch process which utilizes the HQ linkage to assign the HQ FEIN to each Branch. [C] SOAP REST
FEIN Collection Date The date the FEIN information was received.  [C] SOAP REST
FEIN Provider DUNS Number The DUNS Number assigned to the entity that provided the FEIN number to D&B. [C] SOAP REST
FEIN Provider Name Text recording the name of the entity that provided the FEIN Number to D&B. [C] SOAP REST
FEIN Provider Postal Code An identifier used by the local country Postal Authority to identify the FEIN Number's geographic location and provided to D&B. [C] SOAP REST
FEIN Provider Territory Name Text recording the name of the territory or state where the entity which provided the FEIN Number to D&B is located [C] SOAP REST
FEIN Registration Business Name Text recording the filing name for the unique nine-digit number assigned by the U.S. Internal Revenue Service to business entities (and in some cases individuals) operating in the United States for the purposes of conducting business. [C] SOAP REST
FEIN Registration Town Name Text recording the mailing address town or city name that is recorded in the FEIN registration. [C] SOAP REST
FEIN Street Address Text that records the street address components as it would be presented on an address label. This includes, but is not limited to, details such as street name, street number, building name, estate name. The FEIN street address is the street address information as reported by the source on the source file. [C] SOAP REST
FEIN Tax ID Number A number recording a unique nine-digit FEIN number assigned by the U.S. Internal Revenue Service to business entities (and in some cases individuals) operating in the United States for the purposes of identification. [C] SOAP REST
Financial Statement Currency Currency code of the Financial Statement [C] SOAP REST
Financial Statement Duration Records the period of the Financial Summary when this cannot be expressed using 'Summary Date' and 'Number of Months'. [C] SOAP REST
Financial Statement To Date The date when the accounting period ended. If the Reliability Code denotes the figures are projected (future), then this is the date when the accounting period will end. [C] SOAP REST
Financial Statement Unit of Size Text which identifies the unit of size in which the financial summary figures are provided, e.g. in 1,000s; in 1,000,000s. SOAP REST
Former Business Name Text recording the former business name. [C] SOAP REST
Franchise Operation Type Text Text that denotes whether the franchise rights are operated by a company or directly by the franchisee; i.e. franchisee, franchisor. [C] [M] SOAP REST
Geographical Precision Text Text that identifies the accuracy of the match used for an address. [C] [M+] SOAP REST
Global Ultimate D-U-N-S Number The DUNS Number for the Global Ultimate, which is the highest family member in the family tree of this business entity as you walk up this branch of the tree. A case may be its own ultimate.The D-U-N-S Number is D&B's identification number, which provides unique identification of this organization, in accordance with the Data Universal Numbering System (D-U-N-S). [C] [M] SOAP REST
Global Ultimate Name Text recording the primary name of the Global Ultimate business. [C] SOAP REST
Global Utimate Total Organization Employees A number that defines how many people are directly engaged and paid by the organization to perform or support its business operations. Includes employees in the entire global family tree, including all direct and indirect subsidiaries of the global ultimate parent company, and all branch and division locations. [C] SOAP REST
Headquarters DUNS Number The DUNS Number of the headquarters company. A headquarters is a business establishment that has branches or divisions reporting to it, and is financially responsible for those branches or divisions. If the headquarters has more than 50% of capital stock owned by another corporation, it also will be a subsidiary. If it owns more than 50% of capital stock of another corporation, then it is also a parent. [C] [M] SOAP REST
History Indicator Text that indicates if D&B has any information that may reflect unfavorably on this organization, e.g. clear, incomplete, management and business.  Clear means we know about the background of the business, incomplete means we do not know about background [C] [M+] SOAP REST
Import Indicator When TRUE it indicates that the subject company imports a quantity of goods from other countries. [C] [M] SOAP REST
In Date Status An text element that indicates "in date" status, i.e. whether D&B has recently collected data on this business. [C] SOAP REST
Incorporation Year The year the business incorporated - The year the business entity incorporated or registered as the current legal structure.The Incorporation Year may or may not be the same as the year the business started. [C] [M] SOAP REST
Industry Code Description Text that describes the business activity based on the schema specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC system. These are generally codes created by an external authoritative body, such as the U.S. government, but D&B may have created extensions to more precisely define an activity, as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC).‎‪ Can repeat up to seven times. [C] SOAP REST
Industry Code Percentage of Sales The value of annual sales which are attributable to the operations defined by Industry Code Number as a percentage of total annual sales. Can repeat up to six times. [C] SOAP REST
Job Title Text Text recording the job held by the principal or manager. E.g. e.g., Leader Global Communication, Manager National Technical Support Center. [C] [M+] SOAP REST
Labor Surplus Area Indicator When TRUE it indicates that this organization is certified as a business that operates in a labor surplus area. A labor surplus area is a geographical area identified by the Department of Labor as an area of concentrated unemployment or underemployment or an area of labor surplus. When FALSE it indicates that this organization is not certified as a business that operates in a labor surplus area; however as this is the assumed condition there is no requirement to create this tag to represent this fact. [C] [M] SOAP REST
Last Update Date The date when the record was last updated in D&B's system. [C] [M] SOAP REST
Legal Form Text Text that describes the legal form or structure of a business, as registered with government authorities, e.g., partnership, corporation, private limited company, government department, proprietorship. [C] [M+] SOAP REST
Line of Business Text recording the description of the operations conducted by a business. [C] [M+] SOAP REST
Local Activity Code Local Activity Classification Code [C] SOAP REST
Location Ownership Text Text specifying the terms under which this subject occupies the premises (i.e., one or more facilities) at the primary address, e.g., owned, rented or leased. [C] [M+] SOAP REST
Major Industry Category A narrative description of the operations or activities of the business. Relates to the primary four-digit 1987 US SIC. In English. [C] SOAP REST
Market Segmentation Clusters
SOAP REST
Marketability Indicator When TRUE it indicates that the record satisfies D&B marketability rules. When FALSE it indicates that the record does not satisfy D&B marketability rules; however, there is no requirement to create this tag to represent this fact. [C] SOAP REST
Marketing Prescreen Score Prescreen score is a D&B marketing tool that predicts the likelihood of a company’s ability to pay all its bills on time over the next 12 months. Updated monthly, it shows the likelihood that a company may become a collection problem. Scores are calculated using statistical models and the most recent payment information in D&B’s commercial database. It is intended to be a marketing tool and should not be used for credit decisions on individual organizations. [C] [M+] SOAP REST
Metropolitan Statistical Area Code A code describing a geographical region with a relatively high population density at its core and close economic ties throughout the area. [C] [M+] SOAP REST
Minority Owned Indicator When TRUE indicates that this organization is certified as a business that is greater than 50% owned by and whose management and daily business operations are controlled by one or more minority group members. [C] [M] SOAP REST
Most Senior Principal Identifcation Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify the individual who has senior executive functions. [C] SOAP REST
NAIC Industry Code An alphanumeric value identifying a business activity based on the NAICS Code. [C] SOAP REST
NIXIE Code When TRUE it indicates that it is it is not possible to deliver mail to this address. When FALSE it indicates that mail to this address can be delivered; however, as this is the assumed condition there is no requirement to create this tag to represent this fact. [C] [M+] SOAP REST
Non Marketable Reason Text Text specifying the reason why the subject's data is not considered marketable by D&B. [C] SOAP REST
Non-Postal Town Text recording the name of a village, town or suburb where this is not a Primary Town/City. For example, 'Booker' in Booker, High Wycombe. [C] [M+] SOAP REST
Number of Family Members Including Subsidiaries This is the number of linkages in the upward and downward directions of the entire Family tree that the subject belongs to, starting from Global Ultimate company. [C] SOAP REST
Number of PCs Number of personal computers (PC's) at this company [C] [M] SOAP REST
Operating Status Free form text which records the summary of the company's trading status. [C] [M] SOAP REST
Operations Text Text that describes detailed information regarding a business operation. [C] [M] SOAP REST
Organization Identification Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify an organization. [C] SOAP REST
Organization Start Year The year when operations undertaken by the organization commenced. [C] [M] SOAP REST
Organization Summary Text Text that records a brief statement or account of this organization. [C] [M] SOAP REST
Out of Business Indicator Indicator signifying company is out of business [C] SOAP REST
Political District Text recording a distinct territorial subdivision for holding a separate election for one or more seats in a legislative body to which this address belongs. In the U.S. this is a number. In the U.K. this is text that describes the U.K. Constituency. [C] SOAP REST
Premises Area Measurement Reliability Text Text that describes the accuracy of the measurement found in Premises Area Measurement; e.g., actual, estimated, modeled. [C] [M+] SOAP REST
Premises Function Text Text specifying an activity that is performed or is not performed at this facility by the subject, e.g., manufacturing, warehousing, printing, packaging, office work. [C] [M+] SOAP REST
Previous D&B D-U-N-S Number This is the D-U-N-S number of the subject that is deleted from the host database. [C] [M+] SOAP REST
Primary Address Latitude The angular distance of the organization's primary physical address north or south from the Earth's equator measured through 90 degrees expressed in decimal numbers. [C] [M+] SOAP REST
Primary Address Longitude The angular distance of the organization's primary physical address east or west from an imaginary line (called the prime meridian) that goes from the North Pole to the South Pole measured through 90 degrees expressed in decimal numbers. [C] [M+] SOAP REST
Primary DNBIC [C] SOAP REST
Primary NAICS The first listed alphanumeric value identifying the primary business activity based on the NAICS Code. [C] SOAP REST
Primary UK SIC The first listed alphanumeric value identifying the primary business activity based on the UK SIC Code. [C] SOAP REST
Principal Identification Number A number assigned by an external body or by D&B which either uniquely identifies or helps to identify the principal. [C] SOAP REST
Registered Address Indicator When TRUE it indicates that the Primary Address which has been presented is also the Registered Address. When FALSE it indicates that the Primary Address which has been presented is not a Registered Address. [C] [M+] SOAP REST
Residential Address Indicator When TRUE it indicates that the Primary Address which has been presented is also the Residential Address. When FALSE it indicates that the Primary Address which has been presented is not a Residential Address. [C] [M+] SOAP REST
Revenue Per Share Revenue Per Share equals Latest 12-month (LTM) Revenue divided by Shares Outstanding from the most recent balance sheet. [C] SOAP REST
Sales Revenue Amount A number recording the amount of revenue or sales claimed in the income statement. [C] [M] SOAP REST
Secondary SIC Code An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. Clarification Note: These are generally external codes created by an external authoritative body like the U.S. Office of Management and Budget but D&B may have created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). Can repeat up to five times. [C] SOAP REST
Senior Executive Title Text that denotes a position held by the highest level principal or manager. [C] [M+] SOAP REST
SIC Code 1st 2 digits The first two digits of the alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. Can repeat up to six times. [C] SOAP REST
Small Business Indicator When TRUE indicates that this organization is certified as a small business, and has been certified by a federal, state or local government agency or organization as having met all of the government standards that award eligibility. [C] [M] SOAP REST
Space at Address Unit of Measurement Text that records the measurement unit used to express the Premises Usage Area Measurement; e.g. acre, square meters, square feet. [C] SOAP REST
Stock Exchange ISO Country Code The two-letter country code, defined by the International Organization for Standardization (ISO) ISO 3166-1 scheme identifying the country for this stock exchange. [C] SOAP REST
Stock Exchange Name Text recording the name of the Stock Exchange on which the subject's shares are traded. [C] [M+] SOAP REST
Stock Exchange Ticker Name Text that identifies the subject at the Stock Exchange for share trading purposes, e.g., DNB. [C] SOAP REST
Telephone Disconnected (TIXIE) Indicator When TRUE it indicates that telecommunication number cannot be connected to successfully. When FALSE it indicates that telecommunication number can be connected to successfully. When set to NULL, it indicates that D&B does not know whether the telecommunication number can be connected to successfully. [C] [M+] SOAP REST
Third Party Assessment An alpha code assigned by a third party to define the kind of appraisal/opinion that was assigned to this subject by the third party, e.g. Moody's Long Term Obligation Rating, FICO score, Vantage Score. [C] [M+] SOAP REST
Third Party Assessment Rank Company's rank on a ranking list, such as number 100 on the Fortune 500 [C] [M+] SOAP REST
Total Equity Amount The total value of share capital/stock originally invested by shareholders/stockholders plus any reserves which have arisen, such as retained profits, which are ploughed back into the firm. Also known as Net Worth. [C] SOAP REST
Transfer Date The date that the D-U-N-S number was deleted or transfered to a new D-U-N-S number. [C] SOAP REST
Transfer Reason Text An entry loop that repeats multiple times to allow the recording of changes to the D-U-N-S number over time. This section may include reasons for the change. [C] SOAP REST
UK SIC Code An alphanumeric value identifying a business activity based on the UK SIC Code. [C] SOAP REST
Web Address The Internet URL (Uniform Resource Locator) which uniquely identifies the propreitary website of the subject or the website preferred by the subject which gives more information on the subject. Note: The communications protocol followed by a colon and two slashes (http://) is not included in the Web Page address. Can repeat up to two times. [C] [M+] SOAP REST

*The links in this column provide the technical characteristics for the data field of the respective business element in the XML or JSON response.

The preceding list is not presented in the order, nor manner, in which the information is packaged and delivered via the D&B Direct API.

While data for a particular company may not contain values for all of the business elements, there may be items that are considered by D&B to be essential to yield the maximum benefit of a data layer. If any of these essential elements do not contain a value for a particular company, an error code will be returned, and your organization will not incur a usage credit for the request.

The Product Availability Lookup feature may be utilized to determine if this D&B Direct product is available for a given D-U-N-S Number.

Additional Details

There are two varieties of this product: Marketing and Risk (referred to as Alternative). They both offer similar business elements; however, there may be differences in the availability of data for certain countries. The data provided in the Risk version may also be updated more frequently, making it the preferred source when it is available for a given country.

The results from this product will include principal identification numbers (Principal ID) that may be passed to the People feature to obtain additional information about individuals.

Access to this information is provided on a metered basis; and will require data layer entitlement prior to use in the production environment. A built-in feature exists to prevent duplicate billing when multiple requests with the same D-U-N-S Number and product code are submitted on the same calendar day (which is based on Eastern Standard Time [GMT-5]).

An option exists to retain the results from all successful requests for this product in a Product Request Archive, which may be retrieved without incurring additional usage charges.

Related Topics

Alternative Detailed Company Profile - Enhanced, Alternative Detailed Company Profile - Standard, Detailed Company Profile, D&B Business Information Report.

Documentation for Previous Version

Alternative Detailed Company ProfilePremium (v2.0)

Technical Specification

For details on how to obtain this data layer, please refer to the Firmographic.OrderProduct (SOAP) or Firmographic.OrderProduct (REST) page.

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